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20 Examples of Marketing Campaigns That Were a Big Hit in 2022
A good marketing campaign can make or break a brand. Some will get consumers talking for years to come, others will fall flat, and there will be the few that miss the mark entirely, leaving customers...
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Copywriting 101: Back to Basics Copywriting for Beginners
#Copywriting has over 306 million views on TikTok, and a large majority of the tagged videos dub copywriting as the next big side hustle that is set to make you thousands. With a want to break away...
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Website Trust Score Explained
Appearing on the first page of SERPs is a content marketer’s goal. And with only 0.63% of Google searchers clicking on results from the second page, you can’t blame us. Users know that a higher rank...
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Exploring AI Article Writing – Can a Machine Really Write a Good Blog Post?
AI has been the talk of the town for a while now – especially since OpenAI released ChatGPT in the latter part of last year. Marketers flocked to try out the tool at a feverishly quick pace, and as new...
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How Accurate is AI Copywriting in 2023? Our Thoughts
Since ChatGPT took the internet by storm late last year, AI has been the word on everybody’s lips and has divided the industry. While many marketers have run full force into embracing artificial...
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5 Must-Know Tips for a killer Digital Marketing Plan
Digital marketing is a big old word. It’s also a word that’s thrown around a lot in this industry. And with many of its iterations, we seem to be losing the essence of what digital marketing is. By...
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10 types of marketing communication you should probably be using
We’re not here to sugarcoat things: content marketing can be challenging. With many different types of marketing communication at your disposal, choosing the right track to take is a pretty big...
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I’m the Social Media Manager at Big Star and this is How I’m Using AI
I’m going to take you back to one evening in the latter part of last year. Wednesday 30th November 2022, to be exact. The weather was how you’d imagine it to be for the time of year in Devon – cold,...
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The eBook Potential: How to Write an eBook and Why
During the pandemic, eBook popularity took a giant leap. Maybe it was because we had more time to discover new things, or perhaps some of us turned lockdown boredom into an eagerness to learn. Either...
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How to Master B2B Copywriting: 10 Inspiring B2B Copywriting Examples
Copywriting exists in many different niches. There are words printed to support individuals, others crafted to persuade potential customers, and then there are the meticulous paragraphs written for...
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What is Personal Branding? Benefits, Challenges and Examples
Consistent personal branding can change the trajectory of your career completely – not to be dramatic or anything, but I’ve seen it happen. And the key to personal branding that has the power to...
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20 Mouthwatering Food Description Examples to Inspire Your Food & Drink...
We’re all food lovers of some kind. There’s bound to be a favourite snack, meal or treat that springs to mind when your stomach starts to growl. We’re creatures of habit; we tend to stick to the...
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100 Fashion Blog Ideas to Inspire Your Fashion Writing Creativity
The success of the modern-day fashion industry relies on popular style trends. And at the centre of these trends are fashion bloggers. Since 2007, when the blogosphere began to skyrocket in size and...
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Persuasive Copywriting Techniques to Level Up Your Writing
Copywriters exist to write great copy. And great copy exists to persuade its readers to act. The right words are the difference between successfully convincing a customer to depart with their cash and...
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How does AI Content Generation Work? A Complete Guide
It’s nearly been a year since ChatGPT entered the conversation, triggering AI to gain a permanent spot at the top of every marketer’s trends-to-watch list. After the release of the Open AI chatbot,...
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Our Complete Travel Copywriting Guide – Selling a Destination with Words
“Live life with no excuses. Travel with no regret.” Oscar Wilde Over 80% of travel planning is done using the Internet. Year-on-year, this number is growing. As an online travel agent or holiday...
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Ultimate Guide to Content Marketing
Chapters: What is content marketing? Types of content marketing Defining customer personas Understanding your audience Setting content goals Finding new content marketing ideas Planning the content...
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Are your travel blog posts struggling to take off? Read these travel article...
Some people travel the world and make a living out of it. Others write travel blogs to increase traffic to their brand’s website. Whatever reason leads you to share your experiences exploring the...
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Website Copywriting in 2023 – Everything You Need to Know
Your website is the shop front of your business. First impressions matter and the words you use hold significant influence – on traffic, search results, conversions, engagement, user journey,...
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20 great ways to improve your copywriting skills
You may be new to the world of Copywriting, or you may have time to spare and want to level up your know-how. With the new year fast approaching, there’s no better time to put improving your skills on...
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